Is there really a difference? How do I know it isn’t just marketing? How do I know it is worth the money?

One touch and you’ll know. The feeling is unbelievable – so soft! The kind of soft you want to keep touching. You’ll think – is that really cotton? Did they blend a little cashmere in there? What is that feeling? That can’t really be cotton! Like this t-shirt I’m wearing? No, it can’t be.

Then you start to imagine that pudgy baby skin next to that fabulous fabric. Wow, my baby will like this! Much better than Carter’s.

Now why can’t they make clothes for parents out of this fabulous fabric?


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